Ypsilanti, Michigan — July 14, 2020 — AuraLab received an investment from Ideaship, a patent leveraged venture capital firm that provides intellectual property development support for early-stage startups. The investment will assist AuraLab in deploying Breathscape, a mobile application that encourages deep slow breathing supported by auditory feedback.
“Mindfulness, meditation, and breathwork are things we at Ideaship value as ways to bring balance and focus to our employees and their well being. Robert and Ben’s innovations at Auralab are well-timed for a growing, data-driven, biofeedback-oriented wellness market. We are excited to have the chance to partner with passionate entrepreneurs that use a novel approach to expanding the awareness of leadership and self-care,” said Robert Bell, Ideaship Venture Partner.
“The Ideaship team is world-class. I couldn’t ask for a better set of thought-partners as we expand our IP portfolio,” remarked Robert Alexander, co-founder and CEO of AuraLab.
AuraLab is a B2C and B2B HealthTech startup based in Ypsilanti, Michigan. AuraLab’s Breathscape application is one of the first mobile apps that is capable of accurately measuring and analyzing breathing patterns. Their patent-pending biofeedback algorithms generate music in real-time based on the breath of the user. The application teaches deep slow breathing, which has been clinically proven to promote better health and wellbeing.
Ideaship provides patent development capital for early-stage ventures.
Ideaship is a collaboration between Global Technology Transfer Group (GTT Group) and Panasonic Intellectual Property Corporation of America (PIPCA). Ideaship combines GTT Group’s patent experience with PIPCA’s leading patent department expertise, achieving enterprise value premiums.