Yush – Blending Luxury Footwear with Wellness Technology Innovation
Ideaship, a venture capital firm by Global Technology Transfer Group, has invested in Yush to support the development of luxury wellness footwear integrating neuromuscular electrical stimulation technology into advanced 3D-printed insoles.
“Our firm maintains a historical commitment to advancing innovation within the footwear sector, and upon meeting Pietro I sensed his passion, drive, and resilience immediately, which led to a much closer relationship,” said Michael Lubitz. “The convergence of flexible semiconductors and circuitry created novel opportunities for an entrepreneur with Pietro’s skills and experience. We at Ideaship are excited to be part of his journey.”
Founded by Pietro Allegretti, Yush combines Italian luxury craftsmanship with wearable wellness technology designed to help reduce foot and leg fatigue. Manufactured in Florence, Italy, the company’s footwear incorporates a 3D-printed insole delivering neuromuscular electrical and mechanical stimulation through embedded electrodes controlled via smartphone technology.
Yush’s insole system was developed with research guidance from Dr. Jack Hirsh, one of the world’s leading experts in venous thrombosis and anti-coagulation. By combining established NMES principles with luxury footwear design, Yush is creating a new category at the intersection of wellness, mobility, and fashion.
Yush is redefining wellness footwear through technology-driven solutions that support circulation, comfort, and mobility while maintaining the craftsmanship and aesthetic standards of high-end Italian fashion.
To learn more about Yush and its wearable wellness technology, visit their website at
Contact us about this news
Ideaship
Sammy Lubitz, Strategy Manager
Email: sammy@ideashipfund.com
