Salt Lake City, Utah — July 16, 2020 — Layla Wellness received an investment from Ideaship, a patent leveraged venture capital firm that provides intellectual property development support for early stage startups. The investment will assist Layla Wellness’ mission to help women track their fertility with a prescription-free, automated fertility monitoring ring and mobile app. 
“Layla is putting data in the hands of women to take the cumbersome tracking and guesswork out of fertility monitoring. Layla is changing the lives of women by removing uncertainty and related anxiety. From the minute we met Joni and her team at Layla we could feel the women’s health revolution happening and we knew the founders of Layla were change agents removing guesswork and related suffering in the area of fertility tracking,” remarked Robert Bell, Ideaship Venture Partner.
“Layla Wellness is extremely grateful for the opportunity to partner with Ideaship. We are thrilled to collaborate with an investor who shares both our vision for improving women’s health and our belief in building value through intellectual property. Our team has continually been impressed by the thoughtfulness and experience of the Ideaship team and the high caliber of their portfolio companies. Ideaship is the perfect fit for the stage our company is in and where we plan to go,” remarked Joni Aoki, Co-founder and CEO of Layla Wellness.
About Layla Wellness
Layla Wellness is a B2C startup based in Salt Lake City, Utah. Layla Wellness offers women who are trying to conceive, a simple way to track their fertility. By utilizing their intravaginal monitoring ring and mobile app, women are able to identify when cervical fluid is most favorable for conception and have the advance notice of ovulation without having to track months of menstrual cycles. The intravaginal ring is automated, disposable, and doesn’t require a prescription or a visit to a healthcare provider to obtain.
For more information, please visit https://www.laylawellness.com/.
About Ideaship
Ideaship provides patent development capital for early stage ventures.
Ideaship is a collaboration between Global Technology Transfer Group (GTT Group) and Panasonic Intellectual Property Corporation of America (PIPCA). Ideaship combines GTT Group’s patent experience with PIPCA’s leading patent department expertise, achieving enterprise value premiums.
For more information, please visit https://www.ideashipfund.com/.